These 12 words are the key to success in business, relationships, and life

This may be the most useful, powerful TED Talk of all time…

Simon Sinek is author of the book Start With Why: How Great Leaders Inspire Everyone to Take Action. In the video below, he explains the simple reason some organizations (and some leaders) outperform everyone’s wildest expectations.

Internalizing these 12 words may change your life:

People don’t buy what you do. They buy why you do it.

Invest the time to watch the video below. Then, share it with others you want to help succeed.